My rating: 5 of 5 stars
This is a great read for understanding the new rules of marketing today — use the internet.
It is important to have a hard copy of this book because of all the tips and web sites that it mentions. But I would also like to listen to this book because I didn’t have time to sit down and read all of it.
Also, my experience is that if you are marketing to the local community — besides the internet, put ads on TV during the local news. All the other time slots seem to be a waste.