Using Blogs, Podcasting, News Releases, Viral Marketing

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers DirectlyThe New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly by David Meerman Scott

My rating: 5 of 5 stars

This is a great read for understanding the new rules of marketing today — use the internet.

It is important to have a hard copy of this book because of all the tips and web sites that it mentions. But I would also like to listen to this book because I didn’t have time to sit down and read all of it.

Also, my experience is that if you are marketing to the local community — besides the internet, put ads on TV during the local news. All the other time slots seem to be a waste.

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